Press Release

For media inquiries, additional information, or general questions, please contact Lynn Cicchelli, Creative Director at

HealthPlanOne Hosts First Annual Client Summit in Clearwater Beach, Florida

Leslie Norwalk, former Acting Administrator for the Centers for Medicare and Medicaid Services (CMS), to Deliver Keynote

Shelton, Conn. – (February 11, 2015)

HealthPlanOne, the leading internet marketing and member acquisition company serving the healthcare industry, is hosting its first annual client summit, bringing together sales and marketing executives from some of the nation’s largest health plans for a two day event.

Delivering the keynote address as well as participating in roundtable discussions will be Leslie Norwalk, currently a Strategic Advisor to Epstein Becker Green and the former Acting Administrator for the Center for Medicare and Medicaid Services (CMS). Ms. Norwalk will be providing insights into some of the legal, legislative and regulatory issues surrounding Medicare today.

In addition to Ms Norwalk, the summit will feature participants from major national health plan providers as well as industry partners discussing sales and marketing best practices, strategies for improving STAR ratings, and lessons learned from AEP 2014. This invitation-only event is designed to foster information sharing and creative thinking in an informal setting where the participants can help steer the discussion to address their specific areas of interest and need.

Bill Stapleton, CEO of HealthPlanOne, commented, “The goal of the summit is to bring together knowledgeable industry insiders and as many of our clients as we can, some of which are the largest health plan providers in the country, and create an environment where we can share strategies and best practices to improve all aspects of the marketing, sales and retention for the client. We expect this to be the first of many such events for our clients.”


About HealthPlanOne
HealthPlanOne ( is a leading technology-enabled digital marketing firm specializing in Medicare and individual and family health insurance sales and distribution. Through its digital marketing, proprietary technology and call center operations, the Company educates and acquires Medicare and individual and family members for its health insurance carrier and broker customers in a highly efficient and compliant manner. For more information please visit: or

Lynn Cicchelli
HealthPlanOne LLC